Monetizing YouTube with ads is one of the most common ways creators earn revenue, but not all views are worth the same. YouTube’s RPM (Revenue Per Mille) varies significantly based on niche and country, affecting how much money you actually make per 1,000 views. Factors like advertiser demand, audience demographics, and regional ad rates all influence these differences.
In this article, you’ll find the exact RPM numbers for several major categories and countries, giving you a clearer picture of what to expect in 2025. Unlike estimates from tools like SocialBlade and ViewStats, which often provide overly general or inaccurate figures - you’ll get real insights based on more precise data.
RPM by Category
| Category | Estimated RPM |
|---|---|
| Tech Tutorials | $7.60 |
| Gaming | $2.40 |
| Celebrity | $0.30 |
| Wrestling | $7.93 |
| Crime stories | $7.27 |
| Health & Fitness | $7.10 |
| Animals | $5.97 |
| Beauty | $4.80 |
| Education | $8.00 |
| Sports highlights | $2.59 |
| Travel | $3.57 |
| Automotive | $7.76 |
| Food & Cooking | $6.00 |
| DIY & Home Improvement | $5.30 |
* The RPM values provided are based on data for videos with English content, long-form videos only (5+ minutes), where at least 30% of views came from tier-1 countries (US, UK, Australia...). These estimates may vary depending on specific audience demographics, geographic location, vide length, content type and other factors.
RPM by Country
| Country | Estimated RPM |
|---|---|
| United States | $6.00 |
| Canada | $5.50 |
| United Kingdom | $5.70 |
| Australia | $5.80 |
| Germany | $4.90 |
| India | $2.50 |
| Brazil | $2.80 |
| France | $4.70 |
| Mexico | $3.00 |
| Japan | $4.60 |
* The RPM values listed in the tables were derived from a comprehensive analysis of data collected from several of our own YouTube channels, which span across various niches and target diverse audiences in different countries. We also incorporated publicly available RPM data from trusted sources, as well as figures from sites that were listed for sale on reputable online marketplaces dealing in social accounts. Our analysis involved reviewing performance metrics from over 135 videos, totaling 2.8 million views, to provide a more accurate representation of RPM across multiple content types and geographic regions. By consolidating this data, we were able to account for the variations in RPM that can occur due to factors such as audience demographics, content category, and regional ad rates. This approach allowed us to generate RPM figures that reflect real-world performance, providing a clearer picture for creators looking to better understand their potential earnings.
CPM vs RPM
CPM, or Cost Per Mille, is the amount advertisers pay YouTube for every 1,000 times their ad is shown. It’s a measure of how much companies are willing to spend to reach viewers, but it doesn’t reflect how much money a YouTuber actually makes. YouTube takes a cut of this revenue, and not every view on a video has an ad, which means creators don’t receive the full CPM amount. Different niches, countries, and audience types can cause CPM rates to vary widely.
RPM, or Revenue Per Mille, is what really matters to YouTubers because it shows how much they actually earn per 1,000 views. Unlike CPM, which only looks at ad impressions, RPM includes all the revenue a creator makes (ads, memberships, Super Chats, and more) divided by total video views. Since YouTube takes a percentage and not every view includes an ad, RPM is always lower than CPM. In simple terms, CPM shows what advertisers are paying, while RPM tells you how much of that money actually ends up in a creator’s pocket.
Not All Views Are Monetized
Calculating RPM isn’t as straightforward as just counting total video views. Some views won’t earn the creator any money. Several factors can affect which views are actually monetized. Here are a few reasons:
- Ad blockers: Viewers who use ad blockers will not see ads, meaning those views are not monetized.
- Copyright strikes: If a video has copyright issues, it may not be eligible for monetization.
- Ineligible content: Some types of content, like videos that violate YouTube's guidelines, may be demonetized.
- Low ad inventory: If there are no suitable ads available, YouTube may not serve ads on certain videos, leaving those views without monetization.